Style your hair without worrying about damage with the Philips UV Protect Mineral Ionic Hair Straightener, Lowers UV Damage With Thermoshield Tech BHS732/10 - Blue. This frizz-controlling straightener has a ThermoShield technology that lets you style your hair with less heat damage. Also, this Philips hair straightener releases mineral ions to reduce the damaging effects of UV. Plus, it has argan oil-infused ceramic plates for smooth gliding and offers temperature control for tailored styling.

Key Features & Benefits:

• Emits charged negative ions to eliminate static and smoothen the hair cuticles to improve the shine of the hair
• Has argan oil-infused ceramic plates that ensure smooth gliding
• Water ions technology moisturizes the hair to make it soft and healthy-looking
• Has a cool tip to protect you from accidental burns

How to Use:

• Start with clean and dry hair. Divide your hair into sections using a comb. Insert one section of hair between the plates. Close the plates and gently glide the straightener along the section till the ends. Straighten the section 1-3 times until you are happy with the results. Repeat with the remaining sections.

About the Brand:

Philips, a renowned global conglomerate, was founded by Gerard Philips and his father Frederik in 1891 in Eindhoven, Netherlands. The company has evolved over the years into a technological giant, widely respected for its innovation and consumer products. Philips is recognized for its diverse range of offerings, spanning healthcare solutions, consumer electronics, and lighting solutions. Their commitment to improving people's lives is evident through cutting-edge innovations, from advanced healthcare equipment to consumer electronics, including grooming products, kitchen appliances, and more.