Fight bad hair days with the Aveda Men Pure-Formance™ Grooming Clay (75ml). Enriched with babassu, this hair-styling clay provides a solid yet pliable hold for a natural look. It is a nourishing hair clay that conditions your hair, smoothing and defining it without adding shine. The lightweight formula of this Aveda hair clay ensures maximum control without weighing your locks down.

Key Features & Benefits:

Enriched with Babassu to nourish and condition the hair
Offers a solid yet pliable hold for a natural look
Smoothens and defines the hair without adding shine
Lightweight formulation allows for maximum control without weighing down the hair

Key Ingredients:

Babassu: Nourishes and conditions the hair
Kaolin clay: Absorbs and controls oil

All Ingredients:

Water\Aqua\Eau, Canola Oil\Huile De Colza, Hydrogenated Castor Oil, Cetyl Alcohol, Oryza Sativa (Rice) Bran Wax, C14-22 Alcohols, Steareth-21, Pvp, Glycerin, Alcohol Denat., Corn Starch Modified, Silica, Starch Hydroxypropyltrimonium Chloride, Orbignya Oleifera (Babassu) Seed Oil, Boswellia Serrata Extract, Scutellaria Baicalensis Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Yeast Extract\Faex\Extrait De Levure, Hydrolyzed Algin, Calophyllum Inophyllum (Tamanu) Seed Oil, Zingiber Cassumunar (Plai) Root Oil, Malt Extract, Tocopherol, Glycine Soja (Soybean) Oil, C12-20 Alkyl Glucoside, Glyceryl Stearate, Peg-100 Stearate, Zea Mays (Corn) Starch, Kaolin, Sodium Chloride, Fragrance (Parfum), Limonene, Linalool, Citronellol, Geraniol, Citral, Coumarin, Ursolic Acid, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol

How to Use:

Take a small amount of the product in your palms. Work it through dry or damp hair and allow it to dry naturally.

About the Brand:

Aveda Corporation, established by Horst Rechelbacher in 1978 and currently owned by Estee Lauder Companies, stands as a prominent American cosmetics company. It is renowned in the beauty industry for its commitment to harnessing the vital energy of plants and pure essential oils in its products. While specializing in hair care, Aveda also provides an extensive range of plant-based products, including hair care, skincare, and makeup, featuring an array of items like shampoos, conditioners, lotions, and cosmetics, all meticulously developed and clinically tested.

Browse through the extensive range of Gels & Waxes on Tira. Shop all Aveda products.

Alternatively, you can also explore a wide range of Hair products here on Tira.

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