With our beauty trend report, we're keeping our eyes wide open for the now. What are we obsessed with? What are we all talking about at the office? What are we pressing the save button for? What are we impulse buying? What is becoming dinner table conversation?
Whether you're seeking inspiration for your own personal style or just want to buy into a discussion about what's of-the-moment, join us as we explore what's fuelling our beauty passion right now.
The Joy of Beauty
The ever-evolving landscape of beauty is seeing a new era, one that’s championing the mind, body, soul and all that connects them. The phrase, ‘’beautiful-inside out’’ gets new meaning as we look at beauty from a holistic lens, focusing not only on what looks good but also what feels good. Embrace self-care rituals and creative expression; playfulness and unbridled curiosity in 2024. This trend offers a refreshing departure from conventional beauty norms and pushes you to look at the beautyscape through a kaleidoscope of colour, whimsical patterns and wellness practices. Find out more below.
A rush of dopamine
The hit TV series Euphoria sparked the beginning of dopamine makeup trend. Think bright, electric colours, sparkles and shimmer—a mix that is vibrant and instantly sparks joy and excitement. As we exited the pandemic, beauty became less about an external showcase and more about creative expression through colour. Trends like rainbow makeup, neon eyeliners, shimmery eyeshadows and unconventional, pop-coloured lipsticks are all significant of a hit of dopamine. For an instant mood boost, explore eyeshadow palettes featuring an array of vivid colors or maybe draw out an electric blue cat-eye with eyeliner.
Per your whims and fancy
Do what you feel like—the premise of whimsical beauty takes a fantastical and dreamlike approach to makeup. Picture rhinestones and sequins adorning eyelids, exaggerated fluttering lashes reminiscent of fairy wings, and delicate flower petals delicately placed for an ethereal touch.
To get the look, invest in loose sequins, rhinestones, and flower-shaped appliqués and anything else that catches your fancy. Take a break from the mundane and experiment with colours, textures and elements that bring out that magic. Makeup needn’t be restrictive. If you ever needed an excuse to get creative with your looks, this is your chance, give into your whims and fancies.
Wellness 360
At its core, this trend is about wellness and self-care practices. These are the daily rituals that feed your soul. Maybe it’s your cup of matcha in the AM. Or, an extended nighttime skincare routine. Maybe it’s a bubble bath with soothing essential oils. Or, a homemade hair mask that leaves your strands feeling light and bouncy. It could be 5 minutes of journaling or mindfulness before bedtime or a weekly sound bath. Whatever your MO, this year is about recognising the inseparable connection between mental, physical and emotional health and routines that nurture both the inside and the outside; the body and the mind.
