With our beauty trend report, we're keeping our eyes wide open for the now. What are we obsessed with? What are we all talking about at the office? What are we pressing the save button for? What are we impulse buying? What is becoming dinner table conversation?
Whether you're seeking inspiration for your own personal style or just want to buy into a discussion about what's of-the-moment, join us as we explore what's fuelling our beauty passion right now.
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Quiet luxury refers to a style or approach to luxury that is understated, refined, and often subtle. It's characterized by high-quality craftsmanship, attention to detail, and a focus on timeless elegance rather than ostentatious displays of wealth. In the realm of fashion, for example, quiet luxury might involve minimalist designs, premium materials, and impeccable tailoring, without prominently displaying logos or branding. (Think: The Row, Jil Sander, Bottega Veneta, Khaite, Totême, Bodice and Moonray).
This concept has extended beyond fashion into other areas, including beauty. In the realm of beauty, quiet luxury emphasizes products and experiences that are luxurious in their quality, formulation, and efficacy but without excessive packaging or hype. It's about the sensorial experience, the effectiveness of the product, and the overall feeling of indulgence.
One could say that embracing 'quiet luxury' ultimately means prioritizing self-care. It involves investing in maintenance practices that allow for a more effortless appearance: such as routine facials for radiant skin, bi-weekly manicures and pedicures, and a monthly brow appointment to ensure well-groomed, filled-in arches. It entails establishing a skincare regimen, working out, focusing on mental and spiritual wellbeing and finding a way to treat yourself as best as possible.
Why quiet beauty became so popular
One cultural touchstone that has helped popularize the concept of quiet luxury is the hit television series "Succession." The show, which follows the Machiavellian machinations of a wealthy media dynasty, has become known for its meticulous attention to detail and understated aesthetic. From the sleek minimalist interiors to the impeccably tailored suits worn by its characters, "Succession" has become a symbol of understated wealth and sophistication, inspiring viewers to embrace a more restrained approach to luxury.
Sofia's Richie wedding then put quiet luxury beauty into high gear—she opted for a sleek, middle-parted bun (no wispies or tendrils here!), a barely-there base, neutral lids and pink lips, a look that was in much demand after. Her choice reflects a growing trend among celebrities, including Margot Robbie, Gwyneth Paltrow, and Alia Bhatt, who are increasingly embracing the principles of quiet luxury in their personal style and beauty choices.
What does quiet luxury beauty look like?
After an era characterized by heavy, full-coverage foundation, sharply contoured faces, and exaggerated lip lines, the rise in popularity of minimal makeup is often seen as evidence of a preference for comfort, confidence, and perceived advancement.
Quiet luxury makeup oftens starts with a lightweight, dewy foundation or tinted moisturizer to even out the skin tone without masking it. A touch of concealer under the eyes and on any blemishes provides subtle coverage. Soft, neutral eyeshadows in earthy tones like taupe or peach add depth to the eyes, complemented by a coat of mascara to define the lashes. Brows are groomed but not overly filled in, maintaining a soft, natural shape. A hint of blush on the cheeks gives a healthy flush, while a sheer lip tint or nude lipstick completes the look.
Brands like Allies of Skin and Caudalie epitomize quiet luxury skincare with their focus on high-quality ingredients, effective formulations, and minimalist aesthetics, offering consumers a sophisticated and indulgent approach to skincare that prioritizes results and sensory experience.
Quiet luxury hair is characterized by healthy, glossy locks that exude vitality and shine. This often requires regular maintenance and care, including nourishing hair treatments, minimal heat styling, and protective hairstyles to prevent damage. The haircuts, too, are often simple and classic, with clean lines and minimal layers that enhance natural texture and movement.
Rather than bold or dramatic hair colours, quiet luxury hair often features subtle colour enhancements that add depth and dimension without overpowering the overall look. This may include natural-looking highlights, lowlights, or balayage techniques that seamlessly blend with the hair's base colour.
