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We all know the drill—scrolling through beauty sites filled with products that cost as much as a plane ticket. But here’s the thing. You don’t always need to splurge on international labels to get the results you want. India’s indie beauty scene is quickly carving out a space for skincare, makeup and haircare that’s not only effective but also priced to leave room for your weekend plans (or that extra latte).
Whether you’re chasing some extra glow or searching for a lip colour that won’t quit, we’ve rounded up the homegrown brands and their must-try products that do all the heavy lifting—without the sticker shock.
Minimalist isn’t about the frills; it’s about getting straight to the point. It lives up to its name by offering highly effective, no-fuss products—and the 8% Glycolic Acid Toner is no exception. The toner gently sloughs off dead skin cells, revealing brighter, smoother skin with regular use. It works not just for the face, but also for your body, underarms and scalp, helping to even out the skin tone and refine texture. Besides, this must-buy promotes cell turnover and unclogs pores. It's gentle enough for regular use but powerful enough to give you noticeable results—no spa visit required.
Just like Minimalist, this ingredient-focused homegrown brand is all about cutting the fluff—and we’re here for it. The exfoliating toner packs a punch with lactic acid, gently exfoliating your skin to get rid of dead cells, all while hydrating and brightening. It’s like giving your face a mini facial, without the whole "wait for an appointment" thing. In just a few drops, it smooths out texture, evens out skin tone and leaves you with a glow. Think of it as a real-life filter, minus the Instagram edits.
Hold up—before you freak out about the onion, Brillare’s oil shots are not the stinky, tear-jerking kind. In fact, they smell amazing while working hard to prevent hairfall, reduce breakage and promote stronger, thicker hair. Thanks to the soothing combination of onion extract and bakuchiol (a gentler alternative to retinol), this oil nourishes your scalp and gives your hair the extra love it deserves. Get ready for fuller, healthier hair—and no, your scalp won’t smell like dinner.
FAE Beauty isn’t here to play by anyone else’s rules—the brand is about bold, high-impact makeup that gets the job done. Our go-to product? Its Lip Whip in Thirsty. It’s the lipstick you’ll forget you’re wearing because it’s that comfy. The 12-hour matte formula doesn’t budge, even after your third cup of coffee or your tenth snack break. The shade is a gorgeous, cool nude-pink that looks good with everything. It’s the liquid lipstick that actually delivers. Think long-lasting colour, no dry lips and zero touch-ups. Your lips will thank you.
Great makeup brushes can sometimes cost more than a night out. But PAC’s Everyday Glam Brush Kit has eight high-quality brushes that won’t make your bank account cry. Whether it’s the foundation or eyeshadow blending you struggle with, these are made for the easy application of everything and might just bring your getting-ready time by half. Plus, the bristles are soft, durable and easy to clean. So, makeup newbie or a pro, the kit will help you nail your look without the crazy price tag.
If you’re looking to switch up your hair colour without committing to a permanent shade, this homegrown label has shades that give you all the fun without the upkeep. The semi-permanent Ruby Wine works like magic—no ammonia, no damage, just vibrant colour that will have everyone asking where you got it done (they won’t believe it’s DIY). So go ahead, sip on your wine and let your hair match it.
If your skin had a side hustle, this would be it. D’you’s Hustle Face Serum is the I’ve-had-eight-hours-of-sleep glow, in a bottle. Spiked with hydrating and brightening ingredients, it’s like a mini reset button for your face after a busy day (or night). It plumps, smoothens and gives your skin a radiant boost, so you can face the world looking like you’ve got your life together. Skincare that works as hard as you do? Yes, please.
Charmacy Milano is known for its high-performance, long-lasting makeup that doesn’t require a pro to apply. Their Matte Foundation gives you solid coverage with a matte finish and controls excess oil all day long. The formula does its job without feeling heavy. One layer, and you’re set—no touch-ups required. Simple, effective and ready to keep up with your day.
Minimalist isn’t about the frills; it’s about getting straight to the point. It lives up to its name by offering highly effective, no-fuss products—and the 8% Glycolic Acid Toner is no exception. The toner gently sloughs off dead skin cells, revealing brighter, smoother skin with regular use. It works not just for the face, but also for your body, underarms and scalp, helping to even out the skin tone and refine texture. Besides, this must-buy promotes cell turnover and unclogs pores. It's gentle enough for regular use but powerful enough to give you noticeable results—no spa visit required.
Just like Minimalist, this ingredient-focused homegrown brand is all about cutting the fluff—and we’re here for it. The exfoliating toner packs a punch with lactic acid, gently exfoliating your skin to get rid of dead cells, all while hydrating and brightening. It’s like giving your face a mini facial, without the whole "wait for an appointment" thing. In just a few drops, it smooths out texture, evens out skin tone and leaves you with a glow. Think of it as a real-life filter, minus the Instagram edits.
Hold up—before you freak out about the onion, Brillare’s oil shots are not the stinky, tear-jerking kind. In fact, they smell amazing while working hard to prevent hairfall, reduce breakage and promote stronger, thicker hair. Thanks to the soothing combination of onion extract and bakuchiol (a gentler alternative to retinol), this oil nourishes your scalp and gives your hair the extra love it deserves. Get ready for fuller, healthier hair—and no, your scalp won’t smell like dinner.
FAE Beauty isn’t here to play by anyone else’s rules—the brand is about bold, high-impact makeup that gets the job done. Our go-to product? Its Lip Whip in Thirsty. It’s the lipstick you’ll forget you’re wearing because it’s that comfy. The 12-hour matte formula doesn’t budge, even after your third cup of coffee or your tenth snack break. The shade is a gorgeous, cool nude-pink that looks good with everything. It’s the liquid lipstick that actually delivers. Think long-lasting colour, no dry lips and zero touch-ups. Your lips will thank you.
Great makeup brushes can sometimes cost more than a night out. But PAC’s Everyday Glam Brush Kit has eight high-quality brushes that won’t make your bank account cry. Whether it’s the foundation or eyeshadow blending you struggle with, these are made for the easy application of everything and might just bring your getting-ready time by half. Plus, the bristles are soft, durable and easy to clean. So, makeup newbie or a pro, the kit will help you nail your look without the crazy price tag.
If you’re looking to switch up your hair colour without committing to a permanent shade, this homegrown label has shades that give you all the fun without the upkeep. The semi-permanent Ruby Wine works like magic—no ammonia, no damage, just vibrant colour that will have everyone asking where you got it done (they won’t believe it’s DIY). So go ahead, sip on your wine and let your hair match it.
If your skin had a side hustle, this would be it. D’you’s Hustle Face Serum is the I’ve-had-eight-hours-of-sleep glow, in a bottle. Spiked with hydrating and brightening ingredients, it’s like a mini reset button for your face after a busy day (or night). It plumps, smoothens and gives your skin a radiant boost, so you can face the world looking like you’ve got your life together. Skincare that works as hard as you do? Yes, please.
Charmacy Milano is known for its high-performance, long-lasting makeup that doesn’t require a pro to apply. Their Matte Foundation gives you solid coverage with a matte finish and controls excess oil all day long. The formula does its job without feeling heavy. One layer, and you’re set—no touch-ups required. Simple, effective and ready to keep up with your day.
Minimalist isn’t about the frills; it’s about getting straight to the point. It lives up to its name by offering highly effective, no-fuss products—and the 8% Glycolic Acid Toner is no exception. The toner gently sloughs off dead skin cells, revealing brighter, smoother skin with regular use. It works not just for the face, but also for your body, underarms and scalp, helping to even out the skin tone and refine texture. Besides, this must-buy promotes cell turnover and unclogs pores. It's gentle enough for regular use but powerful enough to give you noticeable results—no spa visit required.
Just like Minimalist, this ingredient-focused homegrown brand is all about cutting the fluff—and we’re here for it. The exfoliating toner packs a punch with lactic acid, gently exfoliating your skin to get rid of dead cells, all while hydrating and brightening. It’s like giving your face a mini facial, without the whole "wait for an appointment" thing. In just a few drops, it smooths out texture, evens out skin tone and leaves you with a glow. Think of it as a real-life filter, minus the Instagram edits.
Hold up—before you freak out about the onion, Brillare’s oil shots are not the stinky, tear-jerking kind. In fact, they smell amazing while working hard to prevent hairfall, reduce breakage and promote stronger, thicker hair. Thanks to the soothing combination of onion extract and bakuchiol (a gentler alternative to retinol), this oil nourishes your scalp and gives your hair the extra love it deserves. Get ready for fuller, healthier hair—and no, your scalp won’t smell like dinner.
FAE Beauty isn’t here to play by anyone else’s rules—the brand is about bold, high-impact makeup that gets the job done. Our go-to product? Its Lip Whip in Thirsty. It’s the lipstick you’ll forget you’re wearing because it’s that comfy. The 12-hour matte formula doesn’t budge, even after your third cup of coffee or your tenth snack break. The shade is a gorgeous, cool nude-pink that looks good with everything. It’s the liquid lipstick that actually delivers. Think long-lasting colour, no dry lips and zero touch-ups. Your lips will thank you.
Great makeup brushes can sometimes cost more than a night out. But PAC’s Everyday Glam Brush Kit has eight high-quality brushes that won’t make your bank account cry. Whether it’s the foundation or eyeshadow blending you struggle with, these are made for the easy application of everything and might just bring your getting-ready time by half. Plus, the bristles are soft, durable and easy to clean. So, makeup newbie or a pro, the kit will help you nail your look without the crazy price tag.
If you’re looking to switch up your hair colour without committing to a permanent shade, this homegrown label has shades that give you all the fun without the upkeep. The semi-permanent Ruby Wine works like magic—no ammonia, no damage, just vibrant colour that will have everyone asking where you got it done (they won’t believe it’s DIY). So go ahead, sip on your wine and let your hair match it.
If your skin had a side hustle, this would be it. D’you’s Hustle Face Serum is the I’ve-had-eight-hours-of-sleep glow, in a bottle. Spiked with hydrating and brightening ingredients, it’s like a mini reset button for your face after a busy day (or night). It plumps, smoothens and gives your skin a radiant boost, so you can face the world looking like you’ve got your life together. Skincare that works as hard as you do? Yes, please.
Charmacy Milano is known for its high-performance, long-lasting makeup that doesn’t require a pro to apply. Their Matte Foundation gives you solid coverage with a matte finish and controls excess oil all day long. The formula does its job without feeling heavy. One layer, and you’re set—no touch-ups required. Simple, effective and ready to keep up with your day.
