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What’s Been Up

Has soft matte skin become the new glazed doughnut?

By
Hasina Jeelani
3
min read
Makeup
Has soft matte skin become the new glazed doughnut?
Has soft matte skin become the new glazed doughnut?
Read More
What’s Been Up
Makeup

Has soft matte skin become the new glazed doughnut?  

By
Hasina Jeelani
By
Hasina Jeelani
What’s Been Up
Makeup
3
Min read
There’s a new soft-focus aesthetic in town that will have you walking around on cloud nine
Has soft matte skin become the new glazed doughnut?

Ever since Hailey Bieber proclaimed the ‘glazed doughnut’ trend as her forever aesthetic in 2022, no stone—or moisturiser tube—was left unturned in the quest for skin that glistens like the freshly frosted treat. But the tides of skincare wait for no one. Dewy, jelly-like skin has now been nudged out of the spotlight in favour of soft matte skin. But what is this new aesthetic and which products do you need by your side to recreate it? Here’s all that you need to know.  

What is soft matte skin?

For starters, the word ‘matte’ in its moniker doesn’t offer free license to revive all the cakey foundations that littered our beauty kits circa 2016. Instead, the newest iteration of this aesthetic has been likened to cloud skin—picture a wispy film of clouds blurring the harsh glare of the sun. A soft-focus finish is preferred for this aesthetic with skin taking on a lit-from-within glow with matte skin products. Not entirely matte and not entirely dewy, soft matte skin instead takes pride in offering up a velvet-smooth texture and natural radiance.

Cetaphil Gentle Skin Cleanser (125ml)
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Cetaphil
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Bobbi Brown Hydrating Face Cream (50ml)
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Bobbi Brown
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Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25 - Light Neutral (40ml)
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KIKO Milano Glow Fusion Highlighting Drops - 02 Sweet Dreams (10 ml)
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KIKO Milano
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Simply Nam Velvet Cream Magic Blush - Partner In Crime (4.5ml)
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Simply Nam
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Swiss Beauty Bake It Away Loose Powder - 01 Banana (28g)
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Plum Candy Melts Strawberry Sorbet Tinted Lip Balm (4.5g)
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Lakme Face It Loose Finishing Setting Powder - Beige (15g)
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SKIN1004 Madagascar Centella Probio-Cica Enrich Face Cream (50ml)
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SKIN1004
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M.A.C Studio Radiance Moisturizing + Illuminating Silky Primer (30ml)
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Maybelline New York Fit Me Matte + Poreless Primer SPF 20 (30ml)
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DROMEN & CO Pink Blush Paper - (50 Sheets)
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1049039
Cetaphil
.

Cetaphil Gentle Skin Cleanser (125ml)

No items found.
Add to Cart
1081551
Bobbi Brown
.

Bobbi Brown Hydrating Face Cream (50ml)

No items found.
Add to Cart
1070729
Smashbox
.

Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25 - Light Neutral (40ml)

No items found.
Add to Cart
1137932
KIKO Milano
.

KIKO Milano Glow Fusion Highlighting Drops - 02 Sweet Dreams (10 ml)

These liquid highlighter drops offer a breezy, second-skin feel. Infused with reflective pearls, their fluid texture glides on and blends effortlessly. The best part? These buildable drops allow you to customise the intensity while drying quickly to leave a light sheen. Plus, as a liquid highlighter, it provides an extra dose of hydration that leaves your skin looking refreshed and radiant.
You’ll be obsessed with these 5 highlighters this season
Add to Cart
1057055
Simply Nam
.

Simply Nam Velvet Cream Magic Blush - Partner In Crime (4.5ml)

No items found.
Add to Cart
1072345
Swiss Beauty
.

Swiss Beauty Bake It Away Loose Powder - 01 Banana (28g)

No items found.
Add to Cart
1107448
Plum
.

Plum Candy Melts Strawberry Sorbet Tinted Lip Balm (4.5g)

No items found.
Add to Cart
1134266
Lakme
.

Lakme Face It Loose Finishing Setting Powder - Beige (15g)

No items found.
Add to Cart
1133638
SKIN1004
.

SKIN1004 Madagascar Centella Probio-Cica Enrich Face Cream (50ml)

No items found.
Add to Cart
1082139
M.A.C
.

M.A.C Studio Radiance Moisturizing + Illuminating Silky Primer (30ml)

No items found.
Add to Cart
1020829
Maybelline New York
.

Maybelline New York Fit Me Matte + Poreless Primer SPF 20 (30ml)

No items found.
Add to Cart
962672
DROMEN & CO
.

DROMEN & CO Pink Blush Paper - (50 Sheets)

No items found.
Add to Cart

How to get soft matte skin

If you are looking to lean into the dreamy undertones of the cloud skin aesthetic, you can take heart in the knowledge that you needn’t dump all your dewy foundations just yet. Instead, pair them with your favourite matte skin products to get a softer base that isn’t quite as shiny as glazed skin. Here’s how you can get started.

1. Prep is everything. Get started on your journey towards cloud-like skin with a cleanser suited to your skin type followed by an ultra-hydrating facial cream to create a supple base for all the makeup products to follow.  

Tira Recommends:

Cetaphil Gentle Skin Cleanser (125ml)

Bobbi Brown Hydrating Face Cream (50ml)  

2. Once done, you can choose to skip the foundation altogether in favour of a tinted moisturiser that offers up even-toned coverage. If you are looking to zero in on that lit-from-within look, it doesn’t hurt to dab in a little amount of liquid highlighter with your base makeup products.  

Tira Recommends:

Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25 - Light Neutral (40ml)

KIKO Milano Glow Fusion Highlighting Drops - 02 Sweet Dreams (10 ml)  

3. Now that your skin has been morphed into a soft matte canvas, it is business as usual for the rest of your makeup routine—but with everything geared towards a mattified finish. For instance, creamy blushers? Douse them with a quick hand of powder for a softer, non-gleamy finish.  

Tira Recommends:

Simply Nam Velvet Cream Magic Blush - Partner In Crime (4.5ml)

Swiss Beauty Bake It Away Loose Powder - 01 Banana (28g)  

4. For that cloud-like glow, skip heavily saturated lip products in favour of a tinted lip balm that will offer up just enough colour to seal in the look.

Tira Recommends:

Plum Candy Melts Strawberry Sorbet Tinted Lip Balm (4.5g)  

5. Once done, dust your face with a setting powder or lock in your handiwork with a quick spritz of a matte setting spray and you are all ready to take on the day.

Tira Recommends:

Lakme Face It Loose Finishing Setting Powder - Beige (15g)  

How to get a matte finish for the face

1. Dry skin girlies do not despair. With a little help from the right skincare products, you too could achieve the soft matte look.  

When buying skincare products online for soft matte skin, you’ll want to double down on hydrating formulas in your base. Look for a luminous primer next for a satin-soft finish that won’t be as drying on your skin as conventional matte makeup products.  

Tira Recommends:

SKIN1004 Madagascar Centella Probio-Cica Enrich Face Cream (50ml)

M.A.C Studio Radiance Moisturizing + Illuminating Silky Primer (30ml)  

2. And how to get a matte finish on your face if you have oily skin? We are glad you asked. When choosing skin products, you’ll want to opt for gel-based formulas that can help control any excess shine.

The same applies to your choice of foundation. Skip dewy formulas that can exacerbate any underlying oiliness in the skin and instead look for a mattifying primer that can set your base in place.  

Tira Recommends:

Maybelline New York Fit Me Matte + Poreless Primer SPF 20 (30ml)  

3. As a rule of thumb, it helps to apply all makeup products in light, buildable layers and to stash blotting papers at hand to mop off any excess shine that pops up during the day.  

Tira Recommends:

DROMEN & CO Pink Blush Paper - (50 Sheets)

Whether you find yourself leaning towards a glazed finish or a more soft-focus matte look, there’s no escaping the need for a customised skincare routine that works for your particular skin type. Repeat after us—trends may come and go, but healthy skin is always happy skin.  

No items found.

How to get soft matte skin

If you are looking to lean into the dreamy undertones of the cloud skin aesthetic, you can take heart in the knowledge that you needn’t dump all your dewy foundations just yet. Instead, pair them with your favourite matte skin products to get a softer base that isn’t quite as shiny as glazed skin. Here’s how you can get started.

1. Prep is everything. Get started on your journey towards cloud-like skin with a cleanser suited to your skin type followed by an ultra-hydrating facial cream to create a supple base for all the makeup products to follow.  

Tira Recommends:

Cetaphil Gentle Skin Cleanser (125ml)

Bobbi Brown Hydrating Face Cream (50ml)  

2. Once done, you can choose to skip the foundation altogether in favour of a tinted moisturiser that offers up even-toned coverage. If you are looking to zero in on that lit-from-within look, it doesn’t hurt to dab in a little amount of liquid highlighter with your base makeup products.  

Tira Recommends:

Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25 - Light Neutral (40ml)

KIKO Milano Glow Fusion Highlighting Drops - 02 Sweet Dreams (10 ml)  

3. Now that your skin has been morphed into a soft matte canvas, it is business as usual for the rest of your makeup routine—but with everything geared towards a mattified finish. For instance, creamy blushers? Douse them with a quick hand of powder for a softer, non-gleamy finish.  

Tira Recommends:

Simply Nam Velvet Cream Magic Blush - Partner In Crime (4.5ml)

Swiss Beauty Bake It Away Loose Powder - 01 Banana (28g)  

4. For that cloud-like glow, skip heavily saturated lip products in favour of a tinted lip balm that will offer up just enough colour to seal in the look.

Tira Recommends:

Plum Candy Melts Strawberry Sorbet Tinted Lip Balm (4.5g)  

5. Once done, dust your face with a setting powder or lock in your handiwork with a quick spritz of a matte setting spray and you are all ready to take on the day.

Tira Recommends:

Lakme Face It Loose Finishing Setting Powder - Beige (15g)  

How to get a matte finish for the face

1. Dry skin girlies do not despair. With a little help from the right skincare products, you too could achieve the soft matte look.  

When buying skincare products online for soft matte skin, you’ll want to double down on hydrating formulas in your base. Look for a luminous primer next for a satin-soft finish that won’t be as drying on your skin as conventional matte makeup products.  

Tira Recommends:

SKIN1004 Madagascar Centella Probio-Cica Enrich Face Cream (50ml)

M.A.C Studio Radiance Moisturizing + Illuminating Silky Primer (30ml)  

2. And how to get a matte finish on your face if you have oily skin? We are glad you asked. When choosing skin products, you’ll want to opt for gel-based formulas that can help control any excess shine.

The same applies to your choice of foundation. Skip dewy formulas that can exacerbate any underlying oiliness in the skin and instead look for a mattifying primer that can set your base in place.  

Tira Recommends:

Maybelline New York Fit Me Matte + Poreless Primer SPF 20 (30ml)  

3. As a rule of thumb, it helps to apply all makeup products in light, buildable layers and to stash blotting papers at hand to mop off any excess shine that pops up during the day.  

Tira Recommends:

DROMEN & CO Pink Blush Paper - (50 Sheets)

Whether you find yourself leaning towards a glazed finish or a more soft-focus matte look, there’s no escaping the need for a customised skincare routine that works for your particular skin type. Repeat after us—trends may come and go, but healthy skin is always happy skin.  

No items found.

No items found.
About

How to get soft matte skin

If you are looking to lean into the dreamy undertones of the cloud skin aesthetic, you can take heart in the knowledge that you needn’t dump all your dewy foundations just yet. Instead, pair them with your favourite matte skin products to get a softer base that isn’t quite as shiny as glazed skin. Here’s how you can get started.

1. Prep is everything. Get started on your journey towards cloud-like skin with a cleanser suited to your skin type followed by an ultra-hydrating facial cream to create a supple base for all the makeup products to follow.  

Tira Recommends:

Cetaphil Gentle Skin Cleanser (125ml)

Bobbi Brown Hydrating Face Cream (50ml)  

2. Once done, you can choose to skip the foundation altogether in favour of a tinted moisturiser that offers up even-toned coverage. If you are looking to zero in on that lit-from-within look, it doesn’t hurt to dab in a little amount of liquid highlighter with your base makeup products.  

Tira Recommends:

Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25 - Light Neutral (40ml)

KIKO Milano Glow Fusion Highlighting Drops - 02 Sweet Dreams (10 ml)  

3. Now that your skin has been morphed into a soft matte canvas, it is business as usual for the rest of your makeup routine—but with everything geared towards a mattified finish. For instance, creamy blushers? Douse them with a quick hand of powder for a softer, non-gleamy finish.  

Tira Recommends:

Simply Nam Velvet Cream Magic Blush - Partner In Crime (4.5ml)

Swiss Beauty Bake It Away Loose Powder - 01 Banana (28g)  

4. For that cloud-like glow, skip heavily saturated lip products in favour of a tinted lip balm that will offer up just enough colour to seal in the look.

Tira Recommends:

Plum Candy Melts Strawberry Sorbet Tinted Lip Balm (4.5g)  

5. Once done, dust your face with a setting powder or lock in your handiwork with a quick spritz of a matte setting spray and you are all ready to take on the day.

Tira Recommends:

Lakme Face It Loose Finishing Setting Powder - Beige (15g)  

How to get a matte finish for the face

1. Dry skin girlies do not despair. With a little help from the right skincare products, you too could achieve the soft matte look.  

When buying skincare products online for soft matte skin, you’ll want to double down on hydrating formulas in your base. Look for a luminous primer next for a satin-soft finish that won’t be as drying on your skin as conventional matte makeup products.  

Tira Recommends:

SKIN1004 Madagascar Centella Probio-Cica Enrich Face Cream (50ml)

M.A.C Studio Radiance Moisturizing + Illuminating Silky Primer (30ml)  

2. And how to get a matte finish on your face if you have oily skin? We are glad you asked. When choosing skin products, you’ll want to opt for gel-based formulas that can help control any excess shine.

The same applies to your choice of foundation. Skip dewy formulas that can exacerbate any underlying oiliness in the skin and instead look for a mattifying primer that can set your base in place.  

Tira Recommends:

Maybelline New York Fit Me Matte + Poreless Primer SPF 20 (30ml)  

3. As a rule of thumb, it helps to apply all makeup products in light, buildable layers and to stash blotting papers at hand to mop off any excess shine that pops up during the day.  

Tira Recommends:

DROMEN & CO Pink Blush Paper - (50 Sheets)

Whether you find yourself leaning towards a glazed finish or a more soft-focus matte look, there’s no escaping the need for a customised skincare routine that works for your particular skin type. Repeat after us—trends may come and go, but healthy skin is always happy skin.  

Cetaphil Gentle Skin Cleanser (125ml)
Cetaphil
1049039
Know More
Bobbi Brown Hydrating Face Cream (50ml)
Bobbi Brown
1081551
Know More
Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25 - Light Neutral (40ml)
Smashbox
1070729
Know More
KIKO Milano Glow Fusion Highlighting Drops - 02 Sweet Dreams (10 ml)
KIKO Milano
1137932
Know More
Simply Nam Velvet Cream Magic Blush - Partner In Crime (4.5ml)
Simply Nam
1057055
Know More
Swiss Beauty Bake It Away Loose Powder - 01 Banana (28g)
Swiss Beauty
1072345
Know More
Plum Candy Melts Strawberry Sorbet Tinted Lip Balm (4.5g)
Plum
1107448
Know More
Lakme Face It Loose Finishing Setting Powder - Beige (15g)
Lakme
1134266
Know More
SKIN1004 Madagascar Centella Probio-Cica Enrich Face Cream (50ml)
SKIN1004
1133638
Know More
M.A.C Studio Radiance Moisturizing + Illuminating Silky Primer (30ml)
M.A.C
1082139
Know More
Maybelline New York Fit Me Matte + Poreless Primer SPF 20 (30ml)
Maybelline New York
1020829
Know More
DROMEN & CO Pink Blush Paper - (50 Sheets)
DROMEN & CO
962672
Know More

How to get soft matte skin

If you are looking to lean into the dreamy undertones of the cloud skin aesthetic, you can take heart in the knowledge that you needn’t dump all your dewy foundations just yet. Instead, pair them with your favourite matte skin products to get a softer base that isn’t quite as shiny as glazed skin. Here’s how you can get started.

1. Prep is everything. Get started on your journey towards cloud-like skin with a cleanser suited to your skin type followed by an ultra-hydrating facial cream to create a supple base for all the makeup products to follow.  

Tira Recommends:

Cetaphil Gentle Skin Cleanser (125ml)

Bobbi Brown Hydrating Face Cream (50ml)  

2. Once done, you can choose to skip the foundation altogether in favour of a tinted moisturiser that offers up even-toned coverage. If you are looking to zero in on that lit-from-within look, it doesn’t hurt to dab in a little amount of liquid highlighter with your base makeup products.  

Tira Recommends:

Smashbox Halo Healthy Glow Tinted Moisturizer Broad Spectrum SPF 25 - Light Neutral (40ml)

KIKO Milano Glow Fusion Highlighting Drops - 02 Sweet Dreams (10 ml)  

3. Now that your skin has been morphed into a soft matte canvas, it is business as usual for the rest of your makeup routine—but with everything geared towards a mattified finish. For instance, creamy blushers? Douse them with a quick hand of powder for a softer, non-gleamy finish.  

Tira Recommends:

Simply Nam Velvet Cream Magic Blush - Partner In Crime (4.5ml)

Swiss Beauty Bake It Away Loose Powder - 01 Banana (28g)  

4. For that cloud-like glow, skip heavily saturated lip products in favour of a tinted lip balm that will offer up just enough colour to seal in the look.

Tira Recommends:

Plum Candy Melts Strawberry Sorbet Tinted Lip Balm (4.5g)  

5. Once done, dust your face with a setting powder or lock in your handiwork with a quick spritz of a matte setting spray and you are all ready to take on the day.

Tira Recommends:

Lakme Face It Loose Finishing Setting Powder - Beige (15g)  

How to get a matte finish for the face

1. Dry skin girlies do not despair. With a little help from the right skincare products, you too could achieve the soft matte look.  

When buying skincare products online for soft matte skin, you’ll want to double down on hydrating formulas in your base. Look for a luminous primer next for a satin-soft finish that won’t be as drying on your skin as conventional matte makeup products.  

Tira Recommends:

SKIN1004 Madagascar Centella Probio-Cica Enrich Face Cream (50ml)

M.A.C Studio Radiance Moisturizing + Illuminating Silky Primer (30ml)  

2. And how to get a matte finish on your face if you have oily skin? We are glad you asked. When choosing skin products, you’ll want to opt for gel-based formulas that can help control any excess shine.

The same applies to your choice of foundation. Skip dewy formulas that can exacerbate any underlying oiliness in the skin and instead look for a mattifying primer that can set your base in place.  

Tira Recommends:

Maybelline New York Fit Me Matte + Poreless Primer SPF 20 (30ml)  

3. As a rule of thumb, it helps to apply all makeup products in light, buildable layers and to stash blotting papers at hand to mop off any excess shine that pops up during the day.  

Tira Recommends:

DROMEN & CO Pink Blush Paper - (50 Sheets)

Whether you find yourself leaning towards a glazed finish or a more soft-focus matte look, there’s no escaping the need for a customised skincare routine that works for your particular skin type. Repeat after us—trends may come and go, but healthy skin is always happy skin.