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It’s hard to remember a time when you could scroll two inches online without being confronted by the virtues of the clean girl aesthetic. And with the end-of-year parties looming on all our social calendars, you’ll want to give this look a festive update. The memo? A fuss-free look that is light on makeup but still clocks in big on impact. Here's everything you need to know about bringing the 'clean glam' look to life.
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Euphoria may have given us 3D makeup and glitter-everything, but since then, the needle has moved to incorporate a quieter, more minimalistic form of beauty. Enter, stage left: dewy, vibrant skin and a soft, radiant glow. This takeover of the clean girl aesthetic in our collective beauty lexicon has now given shape to 'clean glam', its partygoing sister. What does that look like? Think naturally glowing skin, glossy lips and softly flushed cheeks.
Leiya Phinao Ningshen, national artist at M.A.C Cosmetics India, agrees. “Low effort beauty has been on our trend radar for a while and it’s here to stay. We'll continue to see the rise of minimalism which corresponds with the growing desire for authenticity," she explains. While clean glam makeup is ideal for those who love subtle and effortless makeup, there are ways to elevate the look. “Opting for a lush lip colour and classic kohl-lined eyes serve as key for making this trend your own,” she adds.
When shopping for makeup, it helps to look for fuss-free products that can pull in double-duty in your vanity.
Less is definitely more when it comes to mastering clean glam makeup—no cakey foundations to see here. Instead, swaddle your skin with a loving concoction of moisturiser, SPF and concealer as needed. “Healthy, radiant skin is key and this can be achieved with a lightweight and hydrating foundation or concealer to even out any shadows in the under-eye area as well as blemishes,” Phinao Ningshen tells us.
Once your base is locked in, you’ll want to gently define your face with a hand of creamy contour. Once done, you can seal in your handiwork by opting for a rosy flush with a dewy liquid blush.
The minimalist manifesto means that neon hues and metallics are out. Instead, expect a subtle touch of shimmer for playing up your peepers—Phinao Ningshen is betting big on warm browns and peaches for the season—with extra volume on the lashes. Brows, meanwhile, will need to be defined and brushed back to enhance their natural shape.
The finishing touches for the clean glam makeup look come in the form of your choice of lip colour. Heavy-duty liquid mattes can be resorted to the bottom of your makeup kit in favour of hydrating lipsticks with a glossy finish. Go for hues of berry and plum.
Euphoria may have given us 3D makeup and glitter-everything, but since then, the needle has moved to incorporate a quieter, more minimalistic form of beauty. Enter, stage left: dewy, vibrant skin and a soft, radiant glow. This takeover of the clean girl aesthetic in our collective beauty lexicon has now given shape to 'clean glam', its partygoing sister. What does that look like? Think naturally glowing skin, glossy lips and softly flushed cheeks.
Leiya Phinao Ningshen, national artist at M.A.C Cosmetics India, agrees. “Low effort beauty has been on our trend radar for a while and it’s here to stay. We'll continue to see the rise of minimalism which corresponds with the growing desire for authenticity," she explains. While clean glam makeup is ideal for those who love subtle and effortless makeup, there are ways to elevate the look. “Opting for a lush lip colour and classic kohl-lined eyes serve as key for making this trend your own,” she adds.
When shopping for makeup, it helps to look for fuss-free products that can pull in double-duty in your vanity.
Less is definitely more when it comes to mastering clean glam makeup—no cakey foundations to see here. Instead, swaddle your skin with a loving concoction of moisturiser, SPF and concealer as needed. “Healthy, radiant skin is key and this can be achieved with a lightweight and hydrating foundation or concealer to even out any shadows in the under-eye area as well as blemishes,” Phinao Ningshen tells us.
Once your base is locked in, you’ll want to gently define your face with a hand of creamy contour. Once done, you can seal in your handiwork by opting for a rosy flush with a dewy liquid blush.
The minimalist manifesto means that neon hues and metallics are out. Instead, expect a subtle touch of shimmer for playing up your peepers—Phinao Ningshen is betting big on warm browns and peaches for the season—with extra volume on the lashes. Brows, meanwhile, will need to be defined and brushed back to enhance their natural shape.
The finishing touches for the clean glam makeup look come in the form of your choice of lip colour. Heavy-duty liquid mattes can be resorted to the bottom of your makeup kit in favour of hydrating lipsticks with a glossy finish. Go for hues of berry and plum.
Euphoria may have given us 3D makeup and glitter-everything, but since then, the needle has moved to incorporate a quieter, more minimalistic form of beauty. Enter, stage left: dewy, vibrant skin and a soft, radiant glow. This takeover of the clean girl aesthetic in our collective beauty lexicon has now given shape to 'clean glam', its partygoing sister. What does that look like? Think naturally glowing skin, glossy lips and softly flushed cheeks.
Leiya Phinao Ningshen, national artist at M.A.C Cosmetics India, agrees. “Low effort beauty has been on our trend radar for a while and it’s here to stay. We'll continue to see the rise of minimalism which corresponds with the growing desire for authenticity," she explains. While clean glam makeup is ideal for those who love subtle and effortless makeup, there are ways to elevate the look. “Opting for a lush lip colour and classic kohl-lined eyes serve as key for making this trend your own,” she adds.
When shopping for makeup, it helps to look for fuss-free products that can pull in double-duty in your vanity.
Less is definitely more when it comes to mastering clean glam makeup—no cakey foundations to see here. Instead, swaddle your skin with a loving concoction of moisturiser, SPF and concealer as needed. “Healthy, radiant skin is key and this can be achieved with a lightweight and hydrating foundation or concealer to even out any shadows in the under-eye area as well as blemishes,” Phinao Ningshen tells us.
Once your base is locked in, you’ll want to gently define your face with a hand of creamy contour. Once done, you can seal in your handiwork by opting for a rosy flush with a dewy liquid blush.
The minimalist manifesto means that neon hues and metallics are out. Instead, expect a subtle touch of shimmer for playing up your peepers—Phinao Ningshen is betting big on warm browns and peaches for the season—with extra volume on the lashes. Brows, meanwhile, will need to be defined and brushed back to enhance their natural shape.
The finishing touches for the clean glam makeup look come in the form of your choice of lip colour. Heavy-duty liquid mattes can be resorted to the bottom of your makeup kit in favour of hydrating lipsticks with a glossy finish. Go for hues of berry and plum.
