Picture an ethereal, soft-focus, matte finish that is also luminescent; and you have what TikTokers call ‘cloud skin’. And we’re on board with the trend, for the hazy, blurry effect that it’s loved for. The cloud skin makeup gives a natural-looking, pearlescent finish ideal for day or nighttime. Besides, it isn’t as hard to achieve as it sounds, either. If you have the right products—ie, lightweight, shimmer-free, mattifying and hydrating—you’re all set. Here’s a step-by-step guide on how to achieve it.
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Start with prepping your skin for the soft-focus effect
It’s all about the smooth, matte, pearlescent finish when it comes to cloud makeup. Therefore, it’s essential that you use a hydrating moisturiser or serum and top it off with a dewy primer like the Hangover Replenishing primer by Too Faced. This will let your foundation glide on smoothly and reduce any appearance of fine lines for the soft-focus finish.
Follow up with a mattifying foundation and concealer
A softly mattified look that doesn’t appear dull but has a blurred, velvety finish is what we’re going for. So you’d want to diffuse the appearance of any under-eye creases or fine lines in the next step. We’d go for the Too Faced Born This Way Matte Foundation and Born This Way Illuminating Concealer to achieve this. Apply the concealer on any dark spots, pigmented areas and under the eyes and then buff the foundation into your skin and blend it outwards, from the centre.
Set the base to maintain an ethereal finish
Once your base makeup is done, set it in place with a radiance-boosting setting powder. For the hazy finish that cloud skin makeup requires, we recommend using the Too Faced Born This Way Ethereal Setting Powder. It’s a silky, lightweight powder with hyaluronic acid that helps achieve a smoother effect.
Then, go for a buildable, velvety blush
A super sheer blush will provide just the right amount of pigment for your soft-focus look. And the Cloud Crush Blush by Too Faced would be an ideal choice, as the name suggests. Its Tequilla Sunset or Candy Clouds shades were made to recreate the cloud skin makeup at home.
Finish with a lightweight highlighter
You may want to keep a one-arm distance from any shimmery products to stay on board with the hazy, blurring, pearlescent school of thought. So opt for a highlighter that is lightweight and shimmer-free, but offers an ultra-sheer luminescence. We’d recommend the Too Faced Moon Crush Highlighter.
While these steps will give you the coveted cloud skin, you can take the look a step further by fanning out your lashes with the Too Faced Better Than Sex Mascara and swiping on the Lip Injection Extreme Lip Plumper for a glossy pout.
