Contrary to popular belief, building a good makeup kit doesn’t have to burn a hole in the pocket. In the past decade, we’ve witnessed the Indian market give birth to multiple homegrown brands that not only offer affordable makeup products, but also deliver great quality. So, if you’re looking for recommendations that don’t break the bank, then look no further. Here’s what you need to add to your beauty arsenal.
Colorbar Perfect Match Primer
This oil-free primer will be your go-to, if you’re looking for a smooth base before applying foundation. Enriched with vitamin E, it helps reduce the appearance of fine lines and redness as well as smoothens your skin’s texture. The silicone helps blur pores and reduce excess shine.
PAC Studio HD Liquid Foundation
This PAC foundation has a lightweight formula that leaves you with a soft, second skin-esque effect. It stays on for up to 12 hours, offers a full-coverage matte finish and doesn’t clog pores—a blessing for acne-prone or oily skin. With a range of 26 hues, you’re bound to find the perfect shade for yourself.
Insight Cosmetics Pro Concealer Palette - Concealer
An all-in-one corrector and concealer palette, this will be your go-to for an even-toned finish. With six shades that correct, conceal and contour your face, it truly is the one-stop solution. The creamy formula applies and blends smoothly into the skin; and can be used to cover dark circles and acne marks. It’s easy to use and offers excellent results with minimal effort.
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Swiss Beauty Bake It Away Loose Powder - 01 Banana
Indian weather calls for a loose powder that helps set and mattify makeup—and Swiss Beauty’s Bake It Away Loose Powder is one of the solutions. It is formulated with micro particles that not only keep your makeup in place for hours, but also leave it with a matte effect. Apt for all skin tones, the powder is lightweight and feels comfortable on the skin, without being cakey or heavy.
Typsy Beauty Silk Cushion Blush - 01 Strawberry Champagne
Meet the cushion blush that delivers pigment and shine, with just a small amount. The Typsy Beauty Silk Cushion Blush adds that flushed glow to your cheeks, all thanks to its highly pigmented formula. The cushion sponge applicator allows for easy application, which can even be achieved on the go. Enriched with hyaluronic acid and vitamin E, it hydrates the skin, while leaving it with a pinkish hue, perfectly suited for all Indian skin tones.
MARS Iceyoureyes Glitter Liquid Eyeshadow - Nebula
2024 has been all about monotoned glitter eyes; and what better way to encapsulate that than with MARS Iceyoureyes Glitter Liquid Eyeshadow. This liquid eyeshadow comes with a highly pigmented formula that offers a rich colour payoff. It has a wand applicator that helps with precise application on your lids, allowing you to control the amount of eyeshadow being applied. Besides, it dries quickly and is the perfect product to prevent fallout. It’s creamy, glittery and ideal for all your parties. Wear it on its own or pair it with your other eye makeup products—this eyeshadow won’t let you down either way.
KIRO Liquid Pen Eyeliner Waterproof Soft Matte Eyeliner - Carbon Black 01
Looking for pigmented eyeliner that delivers the perfect wing? The KIRO Liquid Pen Eyeliner comes with a formula that will give you exactly what you want. With a wear-time of 24 hours, the long-lasting formula comes with a super intense finish that defines your eyes in just one swipe. Dermatologically tested, it also has a fine tip applicator that allows for wings and cat eyes.
FAE BEAUTY Lip Whip 12H Matte Liquid Lipstick, Vegan, Enriched with Vitamin E and Cherry Coffee
It’s all about the pout this season—and FAE Beauty’s Lip Whip makes for the most ideal choice. Enriched with vitamin E and cherry coffee, this richly pigmented liquid lipstick is also long lasting. The formula is lightweight and airy; and gives you comfortable wear for eight hours without smudging or budging.
SUGAR Cosmetics Matte As Hell Crayon Lipstick
Looking for a lipstick that can literally be your day-to-night superhero? This matte crayon lipstick is the handbag staple to cop. Saturated with lip-conditioning ingredients like beeswax and candelilla wax that keep your lips soft and hydrated, it comes with an ultra-matte formula that feels creamy and comfortable. To top it off, it’s available in various hues that complement all Indian skin tones. You can either wear it on its own or use it as a base for your lip gloss or lip oil.
