Whether a beauty fanatic or not, a pop of colour on the lips and an even-looking complexion is pretty much universally enjoyed. It’s therefore safe to say that, no matter how less or how much, everyone enjoys a little makeup. Once you have aced the look of your choice, you don’t want a killjoy coming your way. At this time of the year, that killjoy is scorching hot weather that can take a toll on your #MOTD, aka makeup of the day, courtesy of the heat and humidity. We’re happy to report that you don’t need to give playing dress-up a miss in the summer. Enter: tinted makeup, your best beauty weapon to triumph over the humidity.
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What propelled the boom of tinted makeup products?
If you’ve come across makeup videos featuring a tinted moisturiser or a lip and cheek tint, you’re not alone. The hashtag #tintedmoisturizer has over 192 million views on TikTok, while over 73K posts on Instagram feature the hashtag #lipandcheektint – a testament to how much Gen-Z loves this category.
A couple of factors have contributed to the frenzy around tinted makeup. The skin-ificiation of makeup is the prime reason behind its popularity. For instance, tinted moisturisers promising the benefits of active ingredients and SPF along with coverage make simultaneously wearing skincare and makeup both possible and convenient. Add to this the rise of minimalist beauty that the pandemic has brought about. Functional, easy-to-use and multipurpose makeup (read: tinted makeup) has thus become essential when attempting to embrace the ‘clean girl’ look.
The benefits of tinted makeup for summer
1. Convenience, unmatched
Think about this: you’re late to work and heading out looking like a total mess—just a swipe of a lip and cheek tint on the lips and cheeks, and you’ve instantly added life to your face. That’s the power of tinted makeup. Not only are they convenient for on-the-go use, but they also simplify your everyday routine by combining functions of various products into one.
Tira recommends: Colorbar Perfect Match BB Cream, Faces Canada Peaches N Cream Tinted Moisturizer BB Cream
2. Reapplication-friendly:
Layering products seems like an overwhelming task already and when you have to reapply them—be it makeup or skincare—things just get more irksome. With tinted makeup, reapplication becomes easier than ever. Whether tinted moisturiser or a watery lip and cheek tint, such one-and-done products not only wear comfortably on the skin but also eliminate the need to apply various products.
3. Both time- and cost-effective:
The biggest perk of tinted makeup is how it allows you to save time, money and effort. Tinted makeup is either multipurpose or multi-beneficial, supremely serviceable and usually requires the bare minimum operational time since it is devised to be user-friendly. The easy-to-use premise of tinted makeup also cuts down the number of products you need in your beauty arsenal. For example, the Smashbox Halo Healthy Glow All-In-One Tinted Moisturizer SPF 25 hydrates, protects and illuminates the skin all at once. Equivalently, the intensely pigmented asa Beauty Mini Lip & Cheek Tint, packed with the goodness of nourishing botanical ingredients, both moisturises and shades your lips in addition to sprucing up your look with a flush of colour to the apples of your cheeks.
4. No summer bummer(s):
Tinted makeup makes for a season-appropriate choice during summers, given how lightweight, skin-friendly and versatile it can be. An SPF-infused tinted moisturiser bestows healthy-looking skin sans the heaviness that comes with layering too many products. A tinted lip balm maintains the supple and juicy look of your pout, unlike a lipstick that is susceptible to bleeding or smudging with excessive sweat and greasiness.
Bookmark-worthy tips
Make a mindful investment:
When shopping for tinted makeup, it’s paramount to make a well-informed decision. Note down your expectations and needs, and then scout for a product that checks all the boxes. For instance, if a K-beauty-inspired watery lip tint is what you want for a popsicle lip, The Face Shop Water Fit Lip Tint is a good pick.
Don’t compromise on hygiene:
We love products like the Makeup Revolution Superdewy Tinted Moisturiser and Bobbi Brown Crushed Creamy Color to cop that glass-like dewy look for the summer. However, before applying them to the skin, make sure to sanitise your hands well since they are prone to housing germs and bacteria that can cause acne and other skin concerns. Remember, well-cleaned hands are non-negotiable.
