Tira Loves
7 makeup SOS essentials you need to cop before NYE
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2024 has been the year of jaw-dropping launches and unexpected collabs—and the beauty world was no exception. From groundbreaking skincare to snag-worthy makeup, we’ve seen it all. At Tira, we've had a front-row seat to some of the year's biggest beauty debuts, including Tirtir, Augustinus Bader, SKIN1004 and more.
With such a flood of products, figuring out what’s worth your attention can feel like a full-time job. That’s where Team Tira steps in. We’ve narrowed down the standout stars—the brands and products we swear by and think you’ll love too.
Minimalist skincare meets maximum results with Mixsoon Bean Essence. Formulated with soybeans, this essence brightens dull skin, strengthens your barrier, and delivers hydration throughout the day. Its feather-light, fast-absorbing texture is perfect for those who prefer no-fuss skincare that delivers visible results.
Pro tip: For an extra radiance boost, layer it under a sheet mask before a special event.
“Maison Margiela’s Replica collection has been an internet obsession for ages. So when it finally landed on Tira, I made a beeline to try the Beach Walk EDT. As someone who loves the ocean, this fragrance is pure summer in a bottle. The warm notes of musk and coconut milk take me straight to the shore, while the soft floral undertones keep it fresh and breezy.”
“When the internet started buzzing about TIRTIR, I was right there with them—already a fan of the brand's cushion foundation. Honestly, it doesn't disappoint. The shade match is spot on and with just a few sweeps, it gives me full coverage. It’s super long-lasting, so I don’t have to worry about touching up my base again and again. But if I do need a quick refresh, the compact cushion packaging makes it super easy to apply.”
“As a minimalist, I’m all about products that do more with less; and La Mer delivers on that. I added the brand's Crème de la Mer to my routine when it first launched on Tira—and it's made skincare feel more like a ritual than a chore. Its Miracle Broth™ formula leaves my skin feeling firmer, deeply nourished and hydrated. The botanical ingredients also leave a brightening and softening effect."
“The launch of Augustinus Bader in India? Total plot twist—but one I’m here for. Their products are already iconic, so when they dropped exclusively on Tira, I knew I had to try The Rich Cream. And let me tell you, my skin has never felt this hydrated. Working in production means endless all-nighters and my skin was showing it—dullness, uneven tone, fine lines, the works. But this lightweight moisturiser has been a total game-changer. Every morning, my skin feels like I just got 10 hours of uninterrupted sleep. It's safe to say that I’m hooked.”
“I’ve always been curious about unique Korean formulations and trying soybean essence was high on my skincare checklist. When Mixsoon came to Tira, I finally got my hands on one. As someone with dry skin, their Bean Essence has been quite helpful—it provides deep hydration and leaves my skin soft and supple for hours. What’s even better is that it exfoliates gently and has slowly started repairing my skin barrier.”
“As a lippie enthusiast, I’m always on the lookout for the latest launches and Kiko Milano was an instant yes for me. I remember rushing to the Tira site to snag their bestselling 3D Hydra Lipgloss—and it definitely didn't disappoint. It not only keeps my lips nourished and soothed, but also delivers a rich and glossy colour that lasts for hours. No touch-ups needed."
“Having grown up with dry, sensitive skin, I’ve always leaned on botanical solutions to keep things balanced. So when I tried 82°E’s products, I finally discovered a routine that’s simple and effective. My standout favorite? The Lotus Splash Conditioning Cleanser. It’s a dream in the morning, with the lotus extract leaving my skin smooth, hydrated and balanced. By evening, it’s my go-to for removing makeup, clearing out pores and washing away the day’s pollutants. It’s hands down a highlight from the launch—gentle, refreshing and exactly what my skin needed.”
“As a beauty editor, staying on top of Huda Beauty’s iconic launches is always exciting. Their latest release, Easy Blur, had me curious from the start—and it didn’t disappoint. The full-coverage, serum-like texture glides on effortlessly, delivering a natural airbrush finish that feels lightweight. What truly stood out, though, was how it kept my skin hydrated all day without any heaviness. It’s a game-changer for anyone looking for a perfect balance of coverage and comfort.”
“SKIN1004 has quickly earned a top spot in my skincare routine. With my skin prone to flare-ups at the slightest trigger, I’m constantly searching for products that truly soothe and restore. Their entire centella-infused line is amazing, but the Madagascar Centella Ampoule is hands-down my favourite. Lightweight yet deeply hydrating, it’s my go-to for calming irritation and giving my skin the extra TLC it craves on rough days. Simple, effective and totally worth the hype.”
“I’ve lost count of how many times I’ve restocked my OUAI favourites. As someone with curly hair, maintenance is practically a full-time job—and their leave-in conditioner is my lifesaver. It keeps my curls super moisturised and bouncy. It doubles as a heat protectant, too. My curls are obsessed with OUAI—and honestly, so am I.”
“Maison Margiela’s Replica collection has been an internet obsession for ages. So when it finally landed on Tira, I made a beeline to try the Beach Walk EDT. As someone who loves the ocean, this fragrance is pure summer in a bottle. The warm notes of musk and coconut milk take me straight to the shore, while the soft floral undertones keep it fresh and breezy.”
“When the internet started buzzing about TIRTIR, I was right there with them—already a fan of the brand's cushion foundation. Honestly, it doesn't disappoint. The shade match is spot on and with just a few sweeps, it gives me full coverage. It’s super long-lasting, so I don’t have to worry about touching up my base again and again. But if I do need a quick refresh, the compact cushion packaging makes it super easy to apply.”
“As a minimalist, I’m all about products that do more with less; and La Mer delivers on that. I added the brand's Crème de la Mer to my routine when it first launched on Tira—and it's made skincare feel more like a ritual than a chore. Its Miracle Broth™ formula leaves my skin feeling firmer, deeply nourished and hydrated. The botanical ingredients also leave a brightening and softening effect."
“The launch of Augustinus Bader in India? Total plot twist—but one I’m here for. Their products are already iconic, so when they dropped exclusively on Tira, I knew I had to try The Rich Cream. And let me tell you, my skin has never felt this hydrated. Working in production means endless all-nighters and my skin was showing it—dullness, uneven tone, fine lines, the works. But this lightweight moisturiser has been a total game-changer. Every morning, my skin feels like I just got 10 hours of uninterrupted sleep. It's safe to say that I’m hooked.”
“I’ve always been curious about unique Korean formulations and trying soybean essence was high on my skincare checklist. When Mixsoon came to Tira, I finally got my hands on one. As someone with dry skin, their Bean Essence has been quite helpful—it provides deep hydration and leaves my skin soft and supple for hours. What’s even better is that it exfoliates gently and has slowly started repairing my skin barrier.”
“As a lippie enthusiast, I’m always on the lookout for the latest launches and Kiko Milano was an instant yes for me. I remember rushing to the Tira site to snag their bestselling 3D Hydra Lipgloss—and it definitely didn't disappoint. It not only keeps my lips nourished and soothed, but also delivers a rich and glossy colour that lasts for hours. No touch-ups needed."
“Having grown up with dry, sensitive skin, I’ve always leaned on botanical solutions to keep things balanced. So when I tried 82°E’s products, I finally discovered a routine that’s simple and effective. My standout favorite? The Lotus Splash Conditioning Cleanser. It’s a dream in the morning, with the lotus extract leaving my skin smooth, hydrated and balanced. By evening, it’s my go-to for removing makeup, clearing out pores and washing away the day’s pollutants. It’s hands down a highlight from the launch—gentle, refreshing and exactly what my skin needed.”
“As a beauty editor, staying on top of Huda Beauty’s iconic launches is always exciting. Their latest release, Easy Blur, had me curious from the start—and it didn’t disappoint. The full-coverage, serum-like texture glides on effortlessly, delivering a natural airbrush finish that feels lightweight. What truly stood out, though, was how it kept my skin hydrated all day without any heaviness. It’s a game-changer for anyone looking for a perfect balance of coverage and comfort.”
“SKIN1004 has quickly earned a top spot in my skincare routine. With my skin prone to flare-ups at the slightest trigger, I’m constantly searching for products that truly soothe and restore. Their entire centella-infused line is amazing, but the Madagascar Centella Ampoule is hands-down my favourite. Lightweight yet deeply hydrating, it’s my go-to for calming irritation and giving my skin the extra TLC it craves on rough days. Simple, effective and totally worth the hype.”
“I’ve lost count of how many times I’ve restocked my OUAI favourites. As someone with curly hair, maintenance is practically a full-time job—and their leave-in conditioner is my lifesaver. It keeps my curls super moisturised and bouncy. It doubles as a heat protectant, too. My curls are obsessed with OUAI—and honestly, so am I.”
“Maison Margiela’s Replica collection has been an internet obsession for ages. So when it finally landed on Tira, I made a beeline to try the Beach Walk EDT. As someone who loves the ocean, this fragrance is pure summer in a bottle. The warm notes of musk and coconut milk take me straight to the shore, while the soft floral undertones keep it fresh and breezy.”
“When the internet started buzzing about TIRTIR, I was right there with them—already a fan of the brand's cushion foundation. Honestly, it doesn't disappoint. The shade match is spot on and with just a few sweeps, it gives me full coverage. It’s super long-lasting, so I don’t have to worry about touching up my base again and again. But if I do need a quick refresh, the compact cushion packaging makes it super easy to apply.”
“As a minimalist, I’m all about products that do more with less; and La Mer delivers on that. I added the brand's Crème de la Mer to my routine when it first launched on Tira—and it's made skincare feel more like a ritual than a chore. Its Miracle Broth™ formula leaves my skin feeling firmer, deeply nourished and hydrated. The botanical ingredients also leave a brightening and softening effect."
“The launch of Augustinus Bader in India? Total plot twist—but one I’m here for. Their products are already iconic, so when they dropped exclusively on Tira, I knew I had to try The Rich Cream. And let me tell you, my skin has never felt this hydrated. Working in production means endless all-nighters and my skin was showing it—dullness, uneven tone, fine lines, the works. But this lightweight moisturiser has been a total game-changer. Every morning, my skin feels like I just got 10 hours of uninterrupted sleep. It's safe to say that I’m hooked.”
“I’ve always been curious about unique Korean formulations and trying soybean essence was high on my skincare checklist. When Mixsoon came to Tira, I finally got my hands on one. As someone with dry skin, their Bean Essence has been quite helpful—it provides deep hydration and leaves my skin soft and supple for hours. What’s even better is that it exfoliates gently and has slowly started repairing my skin barrier.”
“As a lippie enthusiast, I’m always on the lookout for the latest launches and Kiko Milano was an instant yes for me. I remember rushing to the Tira site to snag their bestselling 3D Hydra Lipgloss—and it definitely didn't disappoint. It not only keeps my lips nourished and soothed, but also delivers a rich and glossy colour that lasts for hours. No touch-ups needed."
“Having grown up with dry, sensitive skin, I’ve always leaned on botanical solutions to keep things balanced. So when I tried 82°E’s products, I finally discovered a routine that’s simple and effective. My standout favorite? The Lotus Splash Conditioning Cleanser. It’s a dream in the morning, with the lotus extract leaving my skin smooth, hydrated and balanced. By evening, it’s my go-to for removing makeup, clearing out pores and washing away the day’s pollutants. It’s hands down a highlight from the launch—gentle, refreshing and exactly what my skin needed.”
“As a beauty editor, staying on top of Huda Beauty’s iconic launches is always exciting. Their latest release, Easy Blur, had me curious from the start—and it didn’t disappoint. The full-coverage, serum-like texture glides on effortlessly, delivering a natural airbrush finish that feels lightweight. What truly stood out, though, was how it kept my skin hydrated all day without any heaviness. It’s a game-changer for anyone looking for a perfect balance of coverage and comfort.”
“SKIN1004 has quickly earned a top spot in my skincare routine. With my skin prone to flare-ups at the slightest trigger, I’m constantly searching for products that truly soothe and restore. Their entire centella-infused line is amazing, but the Madagascar Centella Ampoule is hands-down my favourite. Lightweight yet deeply hydrating, it’s my go-to for calming irritation and giving my skin the extra TLC it craves on rough days. Simple, effective and totally worth the hype.”
“I’ve lost count of how many times I’ve restocked my OUAI favourites. As someone with curly hair, maintenance is practically a full-time job—and their leave-in conditioner is my lifesaver. It keeps my curls super moisturised and bouncy. It doubles as a heat protectant, too. My curls are obsessed with OUAI—and honestly, so am I.”
