The meteoric rise of homegrown brands is proof that if your product and formulation are consciously created for targeted action, you will have takers for it. One major factor that has contributed to the rise in popularity of homegrown makeup brands has been their focus on infusing their makeup products with skin-enhancing properties.
Skincare-infused makeup is designed to be applied directly to the skin, typically containing ingredients such as hyaluronic acid, vitamin C, niacinamide, and antioxidants that can help improve overall skin health and appearance. In addition to creating stunning looks, skin-forward makeup can help hydrate the skin, reduce fine lines and wrinkles, improve skin texture, and provide protection against environmental stressors.
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1. Ilana Golden Hour Shimmering Makeup Primer
Infused with pearl pigments, avocado and jojoba oils, this hydrating and creamy primer preps your skin with a luminescent finish. Enhanced with blackberries and pineapple for added antioxidant action, this brightens your skin tone while layering makeup over.
2. KIRO Daily Dewy Serum Foundation
If you’re a 24/7 full coverage kinda person, you’d appreciate this one. Combining superstar ingredients like hyaluronic acid, vitamin C and niacinamide – this potent formulation is ideal for skin that craves extra care. With added benefits of coconut water and Centella Asiatica, the formulation works well for people with stressed, reactive skin.
3. Mamaearth Glow Hydrating Concealer
Combining vitamin C and turmeric, this brightening and hydrating concealer seamlessly layers onto your foundation, leaving no creases or blotches behind. With a long-wear formulation, this concealer is ideal for workdays when you don’t want your makeup to end up in a cakey mess.
4. Simply Nam Velvet Cream Magic Blush
A velvety cream formulation infused with natural oils and butters, this blush expertly melts into your skin to give it a natural flush of colour. Equipped with shea butter, almond and moringa oil, this product can be lightly tapped onto your skin with your fingers for comfortable, day-long wear.
5. asa Beauty Mini Lip & Cheek Tint
Combining shea butter, cocoa seed butter, walnut seed oil, and orange peel oil, this multi-purpose stick is a work bag essential. What feels like a hydrating stick with a subtle tint, this bullet is packed with naturally derived ingredients that are gentle on your skin and lips.
6. DISGUISE Cosmetics Velvet Glow Multistick
Yet another multipurpose pick for your makeup kit, this formula, with its blend of healing oils like marula and avocado, is here to elevate your whole routine.
7. Ruby's Organics Lip Oil Gloss
Combining the goodness of ultra-hydrating lip oils with gloss – give your lips the glass-tinted finish you’ve seen on your feeds. Combining glycerine, kokum butter, cocoa butter and resveratrol, the blend keeps the lips soft and hydrated for long hours.
