![Red Renaissance: Tira Beauty Trend Report ‘24](https://cdn.prod.website-files.com/61c44817190504d47e91cbc4/65e0181199899b6cb6f6f90c_image-2-trendreport-red-65df2be18d256.webp)
The inaugural colour in the world of art, a symbol of passion, love and rage, the influence and significance of the colour red is undeniable. From runways to red carpets, shades of crimson have been an emblem of confidence. A red dress for example; goes beyond fabric, it is the ultimate head turner. So, it’s really no surprise that the shade seamlessly integrates into the realm of beauty too. Take a red lip for instance, it is not merely a cosmetic choice but a statement maker. Similarly, burgundy nails have always been a classic. Red stands tall as a trend in itself.
Spot the trend
Last year, social media was dominated by hues of red. The cherry-cola lip blew up on TikTok and Instagram, Dua Lipa showed off her fiery burgundy mane, Rihanna sported a cherry red jumpsuit at the Super Bowl, Doja Cat sported red body paint at Schiaparelli's Paris Fashion Week Show. Ultra-glossy and glamourous, red latex lips made a comeback too and a new burgundy mascara from Maybelline is doing the rounds. In 2024, we’re continuing the crimson obsession.
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Minimal and maximal wear
Red is traditionally associated with boldness and confidence, and this trend embraces a range of red hues, from deep burgundy to vibrant crimson, catering to different preferences.
Red blush has recently gained popularity for its ability to add warmth to the complexion – perfect for achieving a subtle, natural flush. Those leaning towards a more maximalist style can experiment with more dramatic application, sweeping the product blush across the temples and eyes for a bolder, avant-garde look.
For your tips, the minimalist approach involves a clean and polished red nail, while maximalists may opt for intricate nail art or bold patterns to make a statement.
Red eyeshadow has recently entered the chat too, offering versatility for both minimal and maximal expressions. A touch of red on the eyelids can create a subtle pop of colour that can complement various skin tones. For a bolder, more full-blooded look, maximalists may explore deeper toned, red eyeshadows and create intricate designs with the colour, exploring their artistic flair.
Red mascara has emerged as a unique new trend, allowing individuals to experiment with their lashes. For a pared back look, a subtle hint of red at the tips of black mascara might add a playful touch. However, if your style is more dramatic, maximalists may choose to coat their lashes entirely in red for eyes that make a statement
Red lips continue to be the ultimate go-to for a look that channels timelessness. A subtle approach would involve a sheer red tint or a subtle lip stain for a natural yet polished look. For all out glam, we’d suggest exploring bolder, more vivid red lipsticks, along with lip liners to neaten up your pout.
The beauty of the red trend lies in its adaptability, offering a spectrum of choices for every kind of mood. Whatever be your pick, it incorporates the fiery colour into various makeup elements allowing for unabashed self-expression.