Tira’s launch campaign 'For Every You' serves as a tribute to the many roles, emotions and moods that individuals experience. It aims to celebrate the role of beauty and how different people use it to express themselves. Through three films featuring Suhana Khan, Kiara Advani and Kareena Kapoor Khan—who each represent varied versions of beauty—it endeavours to accentuate how different mindsets, daily rituals and quirks make up a person and define their own version of beauty.
Sultry, dramatic and statement-making, Kareena Kapoor Khan's makeup look for Tira's 'For You Campaign' is emblematic of the star's own iconic status. Drawing attention to the eyes and keeping the rest of the skin blushed and dewy, you can take this look from day to night with a few blink-and-you-miss-it tweaks. Inherently expressive and conveying a sense of mystery, smokey eyes lend allure to your look instantly. A makeup classic and MUA favourite too, smoked-out peepers add depth and dimension to your makeup, make small eyes appear larger, hooded eyes more defined, and round eyes appear more elongated with a slight winged application. With a seamless blend of dark, rich eyeshadow shades of gray and black —here’s a lowdown on how to recreate the statement-making look.
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1. Eyes
Prep the lids with an eyeshadow primer or concealer to create a smooth base and help the colour last longer. Apply a dark grey shadow to your eyelid's outer corner and along the crease; blend with a clean, fluffy eyeshadow brush. Go in small circles into the crease and outer corner, softening any harsh lines and achieving a gradient effect. If you want to intensify the smokey effect, apply a slightly darker eyeshadow shade to the outer corner and crease and blend again. To finish the smoked-out lid, use a kohl eyeliner to line both your upper and lower lash lines; stay as close to the waterline as you can. Smudge out the kohl liner slightly to further soften the look.
Finish by curling your lashes and adding a fluttery mascara to both upper and lower lashes. For a more elevated look, add falsies and lengthen with mascara further. Make sure to clean fallout from the eye makeup before you move on to the base. Keep a Q-tip dipped in makeup remover, or a makeup wipe handy!
Tira recommends:
Anastasia Beverly Hills Mini Eye Primer in Nude
Lakmé Absolute Explore Eye Shadow Stick in Jaded Grey
Myglamm Manish Malhotra Beauty 24H Kajal Eyeliner in Smokey Diamond
Maybelline New York Lash Sensational Waterproof Mascara in Black
2. Face
Begin by preparing your skin with hydrating serums and moisturisers, preferably ones that are water or gel based. Avoid oil-based products as they can create uneven patches. Use a tacky primer to help the matte foundation and powder products adhere better to your skin. Layer a matte, pore-blurring foundation evenly and blend with a damp sponge. Move on to mildly correct any under-eye imperfections with a hydrating concealer. Take it down to the smile smiles to avoid any product settling and creasing there.
Once the base is done, go in with a peachy powder blush to the apples of your cheeks, jawline, across the bridge of your nose, and forehead to add a touch of colour and warmth to your complexion. Finish by adding a subtle shimmer with highlighter. Apply it strategically to the high points of your face, such as the cheekbones, brow bone, and down the bridge of your nose. Blend it in with your blush for a seamless look.
Tira recommends:
Benefit Cosmetics The POREfessional Face Primer in Transparent
Maybelline New York Fit Me Matte + Poreless Liquid Foundation
Clinique Even Better All Over Concealer + Eraser
Givenchy Prisme Libre Blush in Organza Sienne
Anastasia Beverly Hills Stick Highlighter - Dripping in Gold
3. Lips
For the lips, begin with balmy primer to ensure you’re working with a smooth and hydrated surface. Go in with a nude, liquid lipstick, building up the colour at the centre of your lips. Set your face with a hydrating, matte setting mist and you’re done!
Tira recommends:
Paese Cosmetics Lip Care Primer in Light Pink
Maybelline New York Superstay Vinyl Ink Liquid Lipstick in Peachy
Sugar Grand Finale Matte Setting Mist
