It seems like year after year, social media throws a new fruit-inspired makeup trend at us to fall in love with. After the viral strawberry-glazed and tomato girl aesthetics, the latest addition to the list is ‘cherry girl makeup’. This trend is all about embracing a fresh, youthful look with cherry-hued accents—think glossy, glistening skin and cherry-coloured pops on the eyes, cheeks and lips.
Spotted on runways and celebrity pages alike, cherry is undoubtedly the colour to watch out for in 2025. This vibrant yet wearable shade can be used to create warm, polished as well as statement-making looks, depending on what you want to go for. Ahead, we round up all the makeup picks you need to recreate the trend.
The easiest way to incorporate cherry in your makeup is through a lightly tinted lip oil. This ultra-moisturising one gives a soft, glossy finish while delivering a subtle cherry tint. The formula contains plant oils that hydrate and protect the lips, ensuring that they stay comfortable the entire day. Its glossy texture adds a shine without feeling sticky, making it ideal for achieving an effortlessly juicy cherry girl look.
This multitasking pick adds a fresh, just-pinched flush to both the lips and cheeks. Its rich colour blends into your skin for a natural, flushed look. Lightweight and long-lasting, it provides a dewy finish and doesn’t feel greasy. Plus, its compact size makes it easy to throw it in your bag for a touch-up anytime.
Adding a cherry accent on the eyes may sound a little tricky but can be effortless with the right products and placements. This matte red-hazelnut hue works beautifully as a soft wash of colour on the lids, as it adds some depth without overpowering the rest of the look. Its smooth, blendable texture ensures that it’s easy to work with, whether you’re creating a subtle smokey eye or just adding a hint of warmth for a naturally flushed effect.
If you want to go beyond the basics and try a more playful take on the trend, a sultry, deep cherry eyeliner is what will do the trick. This rich burgundy shade is not your typical black liner and will make your lids pop. With its matte finish and 12-hour wear, the kajal pencil glides on smoothly and stays put throughout the day.
Want to incorporate cherry in your everyday look for work or college? A cherry-tinted lip balm is the answer. This balmy lip treatment is infused with tea extracts to nourish and hydrate your lips while providing a sheer, berry-coloured tint. Great for those who prefer a low-maintenance yet effective lip product, it gives the lips a fresh, just-bitten look with a soft sheen that complements the rest of the cherry girl aesthetic.
Burgundy mascaras are trending on social media, thanks to their ability to add an instant flush to your look. A cult-favourite, this Black Honey shade offers a warm hue that enhances your eyes with a soft, non-intense finish. The mascara has a unique formula that delivers volume, length and lift, giving your lashes a lush look that pairs perfectly with the cherry-themed tones of the rest of your makeup.