What’s Been Up
5 must-try blush trends to keep you flushed all summer long
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Romcoms have been a cinematic staple for as long as I can remember. Sure, I was still a kid when some of the most iconic ones hit the screens—but they quietly shaped my idea of love as I moved through my teens and into adulthood. While I was (obviously) taking mental notes on meet-cutes and big romantic gestures, the dormant beauty writer in me couldn’t help but zero in on something else entirely. The lips. Specifically, the soft-lit, blurry lips the female leads always seemed to have. Blended edges, muted pigment, like they’d just been kissed—or were about to be.
Years later, imagine my surprise when the exact look came back as a beauty trend. The blurry lip is now everywhere, finding a fanbase among even the most loyal gloss user (including myself). There's something about a diffused, lip-stained effect that feels so effortless yet intentional, like you just stepped out of your own cinematic moment.
If you’re just as rejoiced as I was, here’s a full breakdown of the trend.
Imagine a soft, subtle flush that looks like your lips, but with a little more story to tell. It’s the kind of blurred finish that you only see onscreen.
Imagine a soft, subtle flush that looks like your lips, but with a little more story to tell. It’s the kind of blurred finish that you only see onscreen.
Imagine a soft, subtle flush that looks like your lips, but with a little more story to tell. It’s the kind of blurred finish that you only see onscreen.
IYKYK: we all secretly (or not so secretly) want to live like the women leads of our favourite ’90s romcoms. While the meet-cutes and dreamy NYC apartments might take some time to manifest, their signature soft-matte lips? Very doable.
Imagine a soft, subtle flush that looks like your lips, but with a little more story to tell. It’s the kind of blurred finish that you only see onscreen.
