Accentuate your eyes with the Plum Eye-Swear-By Matte Liner - 05 Midnight Blue (3ml). This waterproof eyeliner is easy to apply and dries quickly for a mess-free application. Also, the plum eyeliner is infused with argan oil to condition the lash line and glides smoothly to give a matte finish.

Key Features & Benefits:

• Infused with argan oil to hydrate and soothe the lash line
• Waterproof formula doesn't smudge or fade throughout the day
• Quick-drying formula provides mess-free application
• Features a precision tip to enable a matte finish with just one stroke
• Cruelty-free and vegan for sustainable use

Key Ingredients:

• Argan oil: Conditions and soothes the lash line

How to Use:

Before use, clean the area around the eyes and wipe it dry. Pull out the applicator, wipe off excess product on the rim of the bottle, and draw a line from the inner point of your eyelid toward the outer corner of the eyelid. Stay as close to your eyelash line as possible for better coverage without gaps. Ensure that you shake the bottle well before each use to achieve even consistency.

All Ingredients:

Argan Oil

About the Brand:

Founded in 2014, Plum offers a wide range of products for your skincare routine, from facewashes for different skin types to moisturisers, body mists, shower gels, and more. The brand upholds the core values of customer delight, respect, sustainability, and transparency. Plum believes that people look their best in the skin they were born, and hence is against the concept of fairness creams. All the products are formulated to help protect, repair, and nourish the skin and hair using natural ingredients that are in sync with science.